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Smart Conversations: Revolutionizing B2B Marketing with the Generative AI Playbook

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Management number 233468477 Release Date 2026/06/27 List Price US$9.48 Model Number 233468477
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Unlock the Future of B2B Marketing with AI-Powered PrecisionGenerative AI is revolutionizing B2B marketing—Smart Conversations shows you how to harness it for unparalleled growth. In this hands-on guide, marketing strategist Dr. Ian Howells reveals how to create and scale hyper-targeted campaigns in days, not months.With over twenty years of experience crafting innovative, go-to-market strategies, Ian offers more than just theory. This book offers an actionable framework, featuring real ChatGPT conversation transcripts that show marketing plans come to life right before your eyes.Readers will learn how to:Maximize generative AI conversations to unlock powerful insightsCraft hyper-targeted messaging for micro-vertical marketsScale operations while maintaining a personal touchStay ahead of the curve in the fast-evolving AI landscapeWhether you're a marketer, sales leader, or executive, Smart Conversations is your blueprint for driving market-shifting change and leading the next era of B2B growth. Read more

ISBN10 1957321237
ISBN13 978-1957321233
Language English
Publisher Berry Powell Press
Dimensions 5.5 x 0.73 x 8.5 inches
Item Weight 13.8 ounces
Print length 236 pages
Publication date May 25, 2025

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