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When Clothes Become Fashion: Design and Innovation Systems

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Management number 232029834 Release Date 2026/06/18 List Price US$13.95 Model Number 232029834
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When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also a business relying on an intricate network of manufacture, marketing and retail. Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the world of fashion - its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions. Read more

ASIN B003TZKQB6
XRay Not Enabled
ISBN13 978-1847887467
Edition 1st
Language English
File size 3.1 MB
Page Flip Enabled
Publisher Berg Publishers
Word Wise Not Enabled
Print length 371 pages
Accessibility Learn more
Screen Reader Supported
Publication date August 1, 2009
Enhanced typesetting Enabled

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